Following a landmark 2025 event—which saw 46,500 attendees and generated over £2.2 billion in business deals—the industry’s most influential gathering is officially opening registration for 2026.
A New Chapter at Excel London
Taking place at Excel London from 3–5 November, WTM 2026 show promises to build on the momentum of its record-breaking predecessor. With exhibitor numbers having grown by 5% last year—fueled by a massive 55% surge in the Travel Tech sector—the 2026 edition is set to further solidify its role as the premier meeting place for travel professionals and decision-makers.
What to Expect: Themes and Innovation
The 2026 conference programme centres on a compelling theme: “Resilience, rebound & reinvention: the next era of global travel”.
A major highlight for 2026 is the WTM Wanderlust Headliner Stage, curated by WTM’s official consumer media partner, Wanderlust. This stage brings a fresh, outward-facing perspective to the programme, featuring an impressive line-up of industry leaders:
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Andrew Flintham, Managing Director, British Airways Holidays
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Gloria Guevara, President & CEO, World Travel & Tourism Council (WTTC)
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Sir Michael Palin, Actor, Writer, Traveller
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Patricia Yates, CEO, VisitBritain/VisitEngland
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Rob Ransom, SVP and Chief Strategy Officer, Booking Holdings
Beyond this stage, attendees can engage with the Trends Stage, Experience Hub, and Future Stage, alongside the return of flagship features like the WTM Ministers Summit.
Strategic Updates for 2026
Notably, WTM London is introducing ticket charges for the 2026 campaign to align with other global travel events. Ticket prices are currently frozen at 2025 levels, with revenue being reinvested into new show features and enhanced experiences.
Early Bird Advantage: Visitors who book before 1 August will secure a 50% saving on on-the-day pricing, ensuring access to the expert speaker line-up, the WTM Global Travel Report, and the newly expanded WTM Travel Tech co-located event.
A Global Perspective
This year also marks a milestone partnership, with the Egyptian Tourism Authority announced as the Premier Partner for 2026. This collaboration underscores Egypt’s remarkable tourism growth, having welcomed nearly 19 million international visitors in 2025.
Chris Carter‑Chapman, Event Director, WTM London, said:
“WTM London 2025 set many records, providing us with an impressive platform for further success and growth in 2026. We look forward to welcoming the global travel industry in London to create new opportunities, fresh connections and more prosperity for our sector.”
About WTM in London
WTM in London is the world’s most influential travel and tourism event, where the global travel trade gathers to do business, share insight, and shape the future of the industry. For almost five decades, it has united everyone from government ministers and global CEOs to emerging leaders and the next generation of travel professionals. This is the essential platform where influential voices, high-profile brands, and the industry’s most powerful buyers connect, collaborate, and define what comes next. www.wtm.com
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
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