Cultivating Excellence: Accor Appoints Laurent Choain as Global Chief People & Culture Officer

Global hospitality powerhouse Accor has announced a major addition to its executive leadership team, appointing Laurent Choain as its new Global Chief People & Culture Officer.

Taking effect from 1 April 2026, Choain steps into this critical global role as a member of the Group Management Board. In tandem with his global responsibilities, he will also serve on the Premium, Midscale & Economy Executive Committee, positioning him at the absolute centre of the group’s cultural and operational future.

Three Decades of International Distinction

Choain brings more than 30 years of high-level, international human resources leadership to Accor. His career is defined by a deep expertise in human capital development, organizational transformation, and the curation of world-class corporate cultures.

His impressive professional background spans multiple industries and prestigious global brands, including:

• Kempinski Hotels & Resorts: Solidifying his deep understanding of the unique luxury and premium hospitality landscapes.

• Forvis Mazars & Groupe Caisse d’Epargne (now BPCE): Demonstrating corporate leadership within highly competitive, fast-paced international sectors.

• Corporate Education Pioneers: Choain is widely recognised for his pioneering work in designing and leading corporate universities and management education initiatives alongside global industry leaders.

Academically, Choain holds a PhD in Management Sciences from Université Paris Panthéon Assas, complemented by Master’s degrees from Paris Panthéon Sorbonne and Neoma Business School. He also actively contributes to the broader global management community through advisory and board roles at the EFMD, Bologna Business School, and the Peter Drucker Society of Europe.

Driving a Future-Facing Talent Agenda

In his new capacity, Choain will be instrumental in driving Accor’s overarching talent agenda across its expansive global portfolio. His core focus will center on evolving the group’s distinct workplace culture, attracting top-tier industry professionals, and establishing continuous learning and development frameworks for Accor’s massive global workforce.

“We are thrilled to welcome Laurent to Accor. His proven track record in nurturing talent and shaping strong corporate cultures aligns perfectly with our vision for the future. We are confident his leadership will be instrumental as we continue to cultivate an environment of excellence and innovation.” — Sébastien Bazin, Group Chairman & CEO of Accor

As hospitality continues to evolve around personalized service and genuine human connection, Accor’s latest executive appointment underscores its long-term commitment to investing in the very people who bring the brand to life daily.

All figures, data and information are correct as original press release on 9 March 2026

About Accor:

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,800 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL Accor, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.