Dusit International is officially expanding its strategic presence in Japan. Consequently, the company has unveiled its latest landmark: the WE Hotel Toya, Dusit Collection. Moreover, this stunning lakeside retreat, situated on the pristine shores of Lake Tōya in Hokkaido, officially joined the brand’s portfolio on July 1, 2026. Indeed, this opening represents a significant milestone, as it marks the first property under the “Dusit Collection” banner in Japan. Furthermore, it is the company’s third hotel in the country, following the successful launches of ASAI Kyoto Shijo and the Michelin-Key recognised Dusit Thani Kyoto
A Masterpiece of Architectural Design
The property features a truly striking architectural identity. Specifically, the resort was designed by the internationally acclaimed studio Kengo Kuma & Associates. Naturally, the design draws heavy inspiration from the surrounding volcanic landscape. In addition, Kuma has utilized a blend of natural materials and warm textures to create a contemporary interpretation of Japanese craftsmanship. Ultimately, this deliberate approach fosters a seamless, immersive connection between the resort’s interiors and the breathtaking forest and mountain vistas beyond.
Intimate Luxury and Private Bathing
Guests are invited to experience an intimate luxury retreat that prioritizes privacy. Currently, the property offers 55 elegantly appointed lake-view guestrooms. Additionally, there are three expansive two-storey villas available for families or small groups seeking extra space. Crucially, each guestroom features its own private open-air bath overlooking the lake. Therefore, guests can enjoy the calming tradition of Japanese bathing in complete, uninterrupted comfort. Also, the hotel provides a large communal bath with panoramic lake views for a more communal, restorative experience.
Image credit to Dusit
A Fusion of Thai and Hokkaido Flavours
The resort’s culinary concepts have been thoughtfully refreshed for this new chapter. Consequently, the dining experience creates a dialogue between local Japanese craftsmanship and Dusit’s signature Thai heritage. For instance, “EZO Cuisine” celebrates Hokkaido’s rich culinary bounty by enhancing local ingredients with refined international techniques. Meanwhile, guests looking for comfort can visit “The Noodle Bar” to enjoy authentic Thai favourites, such as aromatic Tom Yum noodles or Khao Soi. Finally, “TARU Bar” offers a curated selection of organic Japanese teas, sake, and craft liqueurs, effectively rounding out a sophisticated beverage programme.
Image credit to Dusit
A Strategic Milestone for Dusit
This opening reflects Dusit International’s ongoing commitment to the Japanese market. Regarding the strategic importance of this launch, Chanin Donavanik, Group CEO of Dusit International, remarked:
“Japan is an important strategic market for Dusit, and the arrival of Dusit Collection represents another exciting milestone in our journey to bring our unique style of Thai-inspired gracious hospitality to destinations with distinctive character and strong cultural appeal. WE Hotel Toya, Dusit Collection perfectly embodies the spirit of the Dusit Collection brand, demonstrating how thoughtful design, local connections, and personalised service can come together to create experiences that truly reflect their destinations.”
Accordingly, the hotel demonstrates how thoughtful design and personalised service can create unique, destination-led experiences. To celebrate the launch, the hotel is currently offering a special introductory promotion. Therefore, travellers planning a visit between July 1 and September 30, 2026, can enjoy 20% savings on a half-board stay.
ABOUT DUSIT COLLECTION
Operating as a soft brand that can be applied to distinctive, standalone properties across the globe, Dusit Collection has been thought out to represent “a sophisticated and personalised approach to property development, service, and guest engagement”. It will allow owners to ensure the individuality of their establishments, without undergoing the rebranding or extensive renovations typically associated with Dusit’s established core brands.
ABOUT DUSIT
Established in 1948, Dusit International or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Dusit Estate, and Hospitality-Related Services.
All informations are correct as per original press release on 29 June 2026
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